Fratelli Tallia di Delfino at WHITE Milano


Fratelli Tallia di Delfino at WHITE Milano

On February 25. 2021, the WHITE Show by WHITE Milano began.

WHITE Milano is the most important showcase for the fashion and glam world that takes place during Milan Fashion Week. On this occasion, WHITE focuses its research on the most interesting trends, in a completely digital exhibition.

WHITE Show is established as a real digital catwalk dedicated to selected brands, among them Fratelli Tallia di Delfino could not miss.

Essential was the support of The Style Lift, a real source of inspiration thanks to its archive of historical fabrics, which has supported Fratelli Tallia di Delfino in this experience.

Digital Show

For this special occasion, Fratelli Tallia di Delfino has selected some fabrics of the precious Portofino Summer Blend capsule, in which summer, with its lightness and freshness, becomes the leitmotif of the whole new collection.

Inspired by the world of sailing and Italian lifestyle, the value of Portofino Summer Blend fabrics is found in the selected natural fibers of the highest quality: cotton, linen, hemp and silk are intertwined with wool, creating a perfect match for summer.

For the first time, the contents selected for WHITE Show have been enriched by the collaboration with The Style Lift, that has inserted the exclusive Portofino Summer Blend fabrics in the Fabrics & Yarns SS22 special section, in which it presents an “Ideal wardrobe” for the PE22.

A completely digital show offered by WHITE Milano, which represents a concrete trait d’union between Fratelli Tallia di Delfino and the final customer, with an audience that has over 8,000 unique users per day and more than 20,000 buyers visiting each season.